1. Tell me about your music.
I WAS ALWAYS “OBSESSED” WITH MUSIC. IT WAS (AND STILL IS) SUCH AN INTEGRAL PART OF MY LIFE THAT IT NEVER OCCURRED TO ME THAT OTHER PEOPLE WERE NOT THE SAME! WHEN I WAS VERY YOUNG I WAS CATAPULTED ONTO THE MUSIC SCENE WITH ALL THAT THAT ENTAILS (BEING SIGNED BY SONY, WRITING, RECORDING AND PERFORMING LIVE). BEING ON STAGE IS REALLY WHEN I FEEL MOST ALIVE AND VIBRANT. I ALWAYS MAKE TIME FOR THE MUSIC, AND HAVE NEVER STOPPED PERFORMING. I HAVE WORKED WITH SOME AMAZING AND INSPIRATIONAL PEOPLE AS WELL AS SOME COMPLETE NUTTERS, THAT’S WHAT I LOVE ABOUT THE MUSIC INDUSTRY :)
2. How has your life as a performer influenced your work in the beauty industry?
THE BEAUTY/FASHION INDUSTRY AND THE MUSIC INDUSTRY GO HAND IN HAND FOR ME – SURE THEY HAVE DIFFERENCES BUT AT THE CORE LIES THE SAME WISH TO EXPRESS FREE CREATIVITY AND TO CREATE. FOR ME THE TWO MESH RATHER NATURALLY, THE MUSIC INSPIRES THE MAKEUP AND THE OTHER WAY AROUND.
3. What are you hoping to achieve with Pop Beauty?
I AM HOPING TO DEMYSTIFY COLOUR AND ENHANCE THE SENSE OF FUN MAKEUP SHOULD BRING. IT’S NOT ABOUT FEELING FORCED TO ALWAYS HAVING TO LOOK YOUR BEST OR ABOUT A SENSE OF DUTY; MAKEUP IS ABOUT ENHANCING AND SHOULD BE PLAYFUL AND ADD A SENSE OF PERSONALITY TO YOUR STYLE. I AM HOPING TO UPDATE PEOPLE’S MAKEUP WARDROBES AND ADD A POP OF COLOUR. POP IS ALSO ABOUT A CERTAIN ATTITUDE TOWARDS MAKEUP – I SEE MAKEUP AS ANOTHER ACCESSORY, IT’S A WAY TO EXPRESS A MOOD OR A FEELING AS WELL AS BEAUTIFY. I ALSO WANTED TO BRING HIGH END, NICHE BRANDING TO A RATHER UNIFORMED HIGH STREET AND BRING FUN, PLAYFUL MAKEUP WITH GREAT CONCEPTS AND GREAT QUALITY TO A WIDER AUDIENCE. MAKEUP SHOULD BE FUN!
4. What is your best makeup tip?
CURL YOUR LASHES, FIND A GREAT BASE THAT WORKS FOR YOU, SWAP YOUR BROWN/BLACK/GREY LINER TO A PLUM/MOSS GREEN/ NAVY, FOCUS ON ONE FEATURE TO REALLY MAKE IT POP, HIGHLIGHT PROPERLY AND DON’T BE SCARED TO USE A POP OF COLOUR!
5. What is the worst mistake women make in choosing their makeup?
TRYING TO ACHIEVE A TAN WITH YOUR BASE IS A BIG NO, NO – ALWAYS LOOKS WRONG. INVEST IN A HOLIDAY OR A GOOD BRONZER! OVER APPLYING, GOING TO MATTE ON MATURE SKIN, USING TOO MUCH BROWN, TRYING TO “MATCH” TOO MUCH (MATCH LIPSTICK TO YOUR CLOTHES, YOUR HAIR SO ON) NOT BEING WILLING TO EXPERIMENT - FIND NEW AND EXITING WAYS TO MAKE YOU LOOK YOUR BEST!
6. When you create color palates and seasonal ranges, where does your inspirational process begin?
HMMM LET ME THINK …I GET HINTS AND SPARKS FROM EVERYDAY LIFE AND MY EVERYDAY LIFE CAN SOMETIMES BE A LITTLE CRAZY I GET INSPIRATION FROM TRAVELLING, NEW PLACES, VIBES, CULTURES. DIFFERENT HUES AND PALETTES IN NATURE. ALL KINDS OF ART, MUSIC AND FASHION. AN IDEA CAN SPRING FROM ANYTHING - FROM A NEW SONG TO A NEW LOOK I CREATED FOR A MODEL TO A FLOWER I SAW IN THE GARDEN, A BACKSTREET IN LONDON OR NY, A SUNSET OR EVEN JUST A GOOD COCKTAIL I HAD LAST TIME I WAS OUT. A LOT OF THE TIME IT’S AN INTUITIVE FEELING OF WHAT FEELS NEW, FRESH AND EXITING AND ALSO OF COURSE WHAT I KNOW IS MISSING IN MY MAKEUP BAG. POP ALSO HAS A FINGER ON THE PULSE WHEN IT COMES TO POP CULTURE AND WE ALWAYS TRY TO STAY AHEAD OF THE GAME AND BUILD NEW COLLECTIONS ON QUIRKY AND FUN IDEAS THAT ARE EDGY AND SAFE AT THE SAME TIME. A BOTTLE OF WINE AND A BRAINSTORMING SESSION IS USUALLY WHERE IT ALL COMES INTO FRUITION FROM IDEA TO REALITY.
7. What is the most important thing that a beauty product should offer?
EXCITEMENT & EFFECTIVENESS – IT SHOULD DO WHAT IT SAYS IT DOES. IT SHOULD HOPEFULLY PUT A SPRING IN YOUR STEP AND MAKE YOU LIGHT UP WHEN YOU LOOK IN THE MIRROR. IT SHOULD ADD A SENSE OF FUN TO A NIGHT OUT WITH THE GIRLS OR A BORING MONDAY MORNING.
8. What is the one thing you wish all women knew about makeup?
THAT IT IS NOT PERMANENT, IT’S NOT A TATTOO SO YOU SHOULD REALLY FEEL FREE TO PLAY AND EXPERIMENT – IF YOU DON’T LIKE IT, WASH IT OFF AND START OVER! I ALSO WISH EVERYBODY KNEW THAT THEY CAN WEAR COLOUR, AS LONG AS YOU FIND THE RIGHT HUE; SO MANY PEOPLE GO – OH, NO I CAN NOT WEAR GREEN - YES YOU CAN! THERE ARE A THOUSAND TONES OF GREEN; WE JUST NEED TO FIND THE ONE THAT WORKS FOR YOU! A LITTLE BIT OF COLOUR CAN MAKE YOU LOOK SO MUCH PERKIER IN JUST A FEW SECONDS, IT’S NOT ABOUT GOING CRAZY WITH COLOUR, IT’S ABOUT A TOUCH THAT CAN REALLY LIFT THE FACE.
9. Who is one person you would like to see done up in Pop Beauty products and why?
EDIE SEDGEWICK IF SHE WAS STILL AROUND, AUDREY HEPBURN, AS FOR PEOPLE OF TODAY; AGYNESS DEYN, KATE MOSS, KESHA, LADY GAGA, I WOULD LOVE TO DO AMY WINEHOUSE’S MAKEUP OR GWEN STEFANI (SOME OF THE ABOVE ALREADY USE POP ACTUALLY :)
10. What is the brand all about?
OUR TAGLINE IS “SHAKEUP YOUR MAKEUP” AND THAT SPEAKS VOLUMES I THINK! THE BRAND IS ABOUT BRINGING MAKEUP ARTISTRY TO THE STREET, HIGH END TO HIGH STREET, AT A GREAT PRICE POINT. IT’S ABOUT POP ART, POP CULTURE AND POP MUSIC. IT’S ABOUT ADDING A FINISHING TOUCH AND USING PRODUCTS TO MAKE YOUR FACE POP! HOW DO I MAKE MY SKIN, EYES, LIPS, LASHES POP? IT’S ABOUT GIVING YOU PRODUCTS THAT WILL MAKE A DIFFERENCE. IT’S ABOUT AN ATTITUDE AND A ZEST FOR LIFE. IT’S ABOUT ENCOURAGING UNIQUENESS AND BEING NON-CONFORMING! IT’S ABOUT PLAYFULNESS AND CREATIVITY, THE FAST LANE AND THE FINGER ON THE PULSE. IT’S TIME TO MAKE IT POP!
11. What are you doing in music now?
I AM WRITING AND RECORDING AT THE MOMENT, AND HAVING MY SONGS MIXED BY SOME DIFFERENT PRODUCERS TO REALLY CARVE OUT THE SOUND OF WHAT IS TO HOPEFULLY BECOME MY NEXT ALBUM. I AM ALSO PUTTING A BAND TOGETHER TO START PERFORMING LIVE HERE IN THE STATES – I AM READY TO ROCK N ROLL! ALSO HAVE SOME UPCOMING SHOWS IN EUROPE.
12. Who is the one person you would like to perform with?
WOW THAT’S TOUGH! SOOO MANY OF THEM! BOB DYLAN, THE ROLLING STONES, STEVIE NICKS, ELLA FITZGERALD, FRANK SINATRA, TINA TURNER, STEPHEN STILLS, JONI MITCHELL, THE VELVET UNDERGROUND, SUPERTRAMP, ALISON KRAUSS & ROBERT PLANT, STEVIE WONDER….FOR MORE CURRENT I WOULD LOVE TO JAM WITH: PETER, BJORN AND JOHN, AMY WINEHOUSE, LYKKE LI, PRINCE, ADELE, MIKA, THE SOUNDTRACKS OF OUR LIVES…I COULD REALLY GO ON AND ON!
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